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Ep. 84: Get Ruthed: Creating Motivation Amid Fear & Paralysis with Carissa Shaw

Nov 18, 2019

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Carissa Shaw

Mom Needs Chocolate

Mom Needs Chocolate

Mom Needs Chocolate

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Ep. 84: Get Ruthed: Creating Motivation Amid Fear & Paralysis with Carissa Shaw

Carissa Shaw quit her full-time job to focus on blogging, but instead of feeling energized and enthusiastic, she found herself terrified and paralyzed. If any of that sounds familiar, or you just need some motivation for getting un-stuck, this “Get Ruthed” coaching episode is for you! It’s time to learn how to stay motivated even when you’re scared, and to focus your attention on the tasks that will have the biggest impact.

Carissa is the founder of Mom Needs Chocolate, a business devoted to helping women find the sweetness in the everyday crazy. As she explains in our conversation, she gets fired up about creating recipes and writing helpful content, but struggles with actually posting it. She also has a hard time staying motivated to do the tasks that don’t feel urgent right now, even when she knows they’ll pay off later.

After six years of blogging, Carissa has been feeling stuck since January. (Finding out that her site speed was awful and needing to tear apart her whole site to fix it didn’t help!) Quitting her job in March to focus on her blog was supposed to help her regain her enthusiasm, but instead it did the opposite. Besides getting her spark back, Carissa also needs help with strategic details like figuring out how to prioritize her to-do list and her time.

I’m all too familiar with Carissa’s experiences, and went through some pretty similar things in the terrifying period after my husband quit his job. And I’m delighted to be able to help Carissa today! We’ll focus on working through Carissa’s self-doubt and bringing back her zest for working on her blog.

Tune into today’s episode to hear more about all of these things, as well as how Carissa can make the same amount in less time in her work for other people, why she isn’t allowed to work on writing any new blog posts right now, and five powerful action steps that will help her tremendously (and may help you, too!).

Highlights

[00:49] – This episode comes to you from Elite Blog Academy, where you can learn to build a successful, profitable, and sustainable online business. Learn more at the free training for podcast listeners at this link!
[01:40] – Welcome back to the show! Ruth introduces EBA student Carissa Shaw and talks about both what Carrissa does (and loves!) and what she’s struggling with after six years of blogging.
[04:31] – What is Carissa doing now? What seems to be working for her?
[05:27] – After gushing about how much she enjoys creating great content for her avatar, Carissa digs into the points she’s struggling with.
[07:48] – For the past three or four weeks, Carissa has felt stuck and burned out in a big way.
[10:27] – Quitting your job and going all-in is a big deal, Ruth points out, and it’s totally normal to feel overwhelmed instead of excited by it.
[11:52] – Ruth explains that after her husband quit his job, she had a similar reaction of being terrified and feeling paralyzed. She digs into what helped her to move past those feelings.
[13:40] – Has Carissa been doing long-term planning and goal-setting?
[15:45] – We learn about why it’s important to take a step back, and why this time of year is the perfect time to think about big goals!
[16:21] – Where is Carissa’s revenue coming from right now?
[18:35] – Carissa is spending most of her time and energy on content creation these days, she explains.
[20:16] – Ruth explores Carissa’s Do It Scared Fear Assessment results and talks about how they relate to what Carissa has been discussing.
[23:04] – Right now, Carissa is spending too much of her time working for other people instead of on her own site. Does she want to continue doing virtual assistant work?
[25:23] – Carissa answers a simple question: why doesn’t she stop doing the work that makes her feel like she’s robbing herself? She also digs into how much she’s making every month from this work.
[26:40] – If Carissa isn’t ready to give up that income yet, she might need to work more hours every week.
[29:15] – Ruth spends some time talking about how variable different sources of traffic can be, from Pinterest to Google. She ties this into how important your email list is.
[31:02] – Why does email scare Carissa so much? Ruth responds to Carissa’s answer, and explains the role of an email list in a business.
[35:44] – Carissa is newly excited about email, she explains, and shares her new perspective.
[37:43] – One of Ruth’s concerns for Carissa is to make sure she’s not a bottom-feeder.
[40:51] – What does Carissa think about Ruth’s advice?
[43:40] – What would Carissa need to accomplish next year to make it incredibly professionally satisfying?
[45:51] – Ruth responds to Carissa’s goals, which are very attainable.
[48:42] – We hear another piece of advice about what Carissa really needs to be working on.
[51:56] – Is Carissa feeling re-energized about her work again?
[55:22] – Ruth points out that Carissa has been struggling with an issue that affects everyone from time to time. She then recaps the five biggest action steps that Carissa needs to take right now.
[60:48] – Do you have any questions about this episode, or have ideas for topics or guests? Reach out to Ruth on Instagram or by email at ruth@livingwellspendingless.com!

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156 Comments

  1. Christine
    Christine on November 20, 2019 at 3:51 pm

    Listened this morning on my way to work and wanted to add 2 things that I have found sometimes get me unstuck! I set a timer for my tasks. I also work primarily alone and have too many things on the plate. For example you said that you work 30 hours a week on “other people’s stuff” (also generating income which is necessary) then set a timer each day in 1 hour increments, when you energy is high, for what you need to do to make your business go back to being a positive in not only the income column but the emotional column. Do this for 2 hours each day, 80% other, 20% your business! I find that I don’t really spend as much time as I think on things and if really focused I get a heck of a lot done in those 1 hour increments. I will tell you that I have trouble stopping after an hour but… You could also do this right after everyone leaves you in the morning. Set an hour and then shower because your PJ inertia or there are so many house things to do will be overcome with the energy of getting something done! Or as the old fall back, get up like you are going to work and go to Panera! Also read the Eat the Frog stuff before you go to bed each night and get a frog for your desk/kitchen table.

    My other 2 cents, add a $1.00 an hour to your hourly rate for the blogging clients. If they won’t pay then only spend the time for what that rate would be on their posts! And keep track of your time for real. (can you tell I like timers) It might actually be a good time to do it since everyone is so busy with the holidays (I know sounds kind of yucky to “take advantage” but….. ) and it could set the precedent for the new year when you should raise your rates!

    I never do this but I felt your struggle and have just been using the above hack to keep myself moving so maybe it would help! It also costs no money, there is a timer on your phone! I tend to buy new tools to solve these type of time management problems.

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  2. Gwen
    Gwen on November 23, 2019 at 6:34 pm

    I write this in tears… I’m only 11 minutes and 44 seconds into the podcast and resonant sooo much with what Carissa is saying…feeling stuck, overwhelmed, I resigned as a teacher after 20 years of services and I’ve been granted this awesome opportunity to stay home and pursue making a viable income from home and I feel like I’m blowing it! I spoke working location independent into existence, I’ve been waiting for this since 2016. Its here and I feel totally unprepared. I’m pretty sure I need a coach to help me sort through all I have going on and guidance on which way to go. This new life of entrepreneurship is extremely overwhelming as I’m learning different things about the digital world of blogging, ranking products, etc. Honestly I’m just feeling lost and like a total failure AND I know I’m not a failure! When Carissa mentioned that she had to change her energy and treat this like a real job…I spoke these words right before I found this podcast… Confirmation that I am indeed in the right place. (Big sigh…) I guess what I’m saying is what I’m experiencing is not out of the norm. I’m glad I found this podcast. I really needed to share and release my own feelings. Thank you Carissa for sharing your story. I’m going to finish listening to the podcast now. I’m looking forward to hearing the strategies you will give Ruth.😊

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