EP 19: Finding a Why That’s Bigger Than Your Fear

Aug 20, 2018


Who’s on This Episode

Ruth Soukup

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EP 19: Finding a Why That’s Bigger Than Your Fear

Welcome to Do It Scared™ podcast! In every episode of this podcast, we’ll talk about how to face your fears, overcome obstacles, and create a life you love! In today’s episode, you’ll learn all about finding your “why,” and why it’s so important to make sure your “why” is bigger than your fear! This topic is so important that it probably should have been the subject of the very first episode of this podcast.

In 2014, I founded Elite Blog Academy to teach other people how to create their own successful, profitable online businesses. In the years since, it has helped nearly 10,000 students in 60 countries worldwide. One of the very best things about mentoring other entrepreneurs and online business owners is being able to watch the incredible transformation that happens when someone takes an idea and turns it into something real and tangible.

There’s one simple thing that people who make awe-inspiring transformations seem to have in common: a “why” that is bigger than themselves. Take Jennifer Marks, for example. She was a single mom who needed to find a new way to earn a living. She was desperate to find a way to work from home so she could be there for her son. She used her last credit card to purchase the Elite Blog Academy course, and within a year, she was earning within $20,000 a month from her site. This is just one of several inspirational stories you’ll hear in this episode!

I can relate to this because it was the same for me! When I first started, it was my “why” that kept me going too. My reason was to allow my husband to quit his job, which was killing him. I can’t even describe how miserable he was. He felt trapped, and I knew that I needed to do something about it. This is what motivated me to learn everything I could about growing an online business.

Getting crystal clear about your “why” doesn’t make things painless by any means, but it can make the pain worth it! Tune into this episode to learn more about why your “why” is so important, and the concrete steps that can help you identify your “why.”


[02:09] – Ruth introduces the topic of today’s episode: making sure that your “why” is bigger than your fear.
[04:34] – There’s a moment when people realize that they really can do far more than they ever believed that they were capable of, Ruth explains.
[05:08] – Ruth shares the stories of several inspirational entrepreneurs who embody the idea she’s describing.
[07:46] – The reason these women succeeded was because their “why” was bigger than their fear.
[10:04] – The best way to motivate yourself to persevere even when the going gets tough is to get crystal clear about your “why.”
[10:58] – There are some concrete steps you can take to help you identify your “why.”
[13:19] – Ruth talks about the range of catalysts that fall between intentionality and circumstance.
[15:48] – The next step in finding your “why” is connecting with a larger purpose.
[18:08] – Ruth shares some big epiphanies that she had upon deep reflection.
[20:02] – Your own larger purpose might not have anything to do with yourself, Ruth explains.
[20:38] – The third step is to keep your “why” in the forefront of your mind and keep reminding yourself of it.
[22:59] – Going after big goals and dreams is hard, scary, frustrating, and sometimes even miserable, Ruth points out. She then recaps the ways you can find your “why.”
[23:55] – To get the worksheet that goes with this episode, head to this link! To get The Living Well Planner, preorder the newest edition before August 31st to get a $10 discount and two free gifts: Weekly Wizard™ Sticky Notes and Daily Do It™ Sticky Notes.